Social Media Checklist Every Marketer Should Know

Nowadays, the way we advertise is not limited to what you offer, but about the story you tell behind the product and service, which make customer curious, to buy it. Your online promotion will not give you any result until you include social media in your strategy. It’s because social media is the heartbeat of your marketing strategy. Therefore, as a marketer, you don’t need to make a decision whether to create your presence on social media or not instead you need to think how you create a presence that gives your business new heights. To make a full proof strategy that leads your way to success you need to scroll down and take a look below. Make sure you must check all these things when you make a social media strategy for your business.

Create Your Account: If you want to rule the internet so first of all, you need to create your presence on different social media accounts, where most of your customers available. It helps you to create your brand over the internet because anything that posts on these platforms will stay on the internet forever. Facebook, Twitter, LinkedIn, Pinterest, Instagram, Tumblr and the list goes on, choose the best platforms as per your business need and establish your identity now.

Create Sharable Content: Content is something that adds value to your work. It’s because nowadays, people will pay more attention the way we describe the story behind our offered products and services that attract customers to it. While making a plan for social media, make sure you give proper attention to the content. Always present it in a way so your readers can easily share it.

Post Quality Images And Videos: To win the social media plan you need to start thinking visually, which give wings to tour creativity and attract more and more customers to it. If you make yourself visual-oriented so no one can stop you to achieve your goals like a pro.

Monitor Your Activities: Lastly but most importantly monitor your activity on a regular basis, so, you will come to know at what point you are mistaken and how to resolve it. This may even help you to compare your previous strategy with the current one, which in result helps to make changes to enhance it.

Social Media is the main ingredient of your online business success, so, you have to be very careful while using it. If you really want to achieve your target so don’t use it to impress your clients instead use it to make a never-ending business relationship with them.

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As a start, let us look deeper into the wonderful yet complex world of social media.


Social media is basically any Internet or mobile phone based application that lets you share content, ideas and information with other people. You can regard it as an assortment of methods by which you can connect with like-minded individuals worldwide.

Major Platforms

The most important social media sites (this is not a complete list) that you would like to be familiar with and perhaps be active on are as follows:

Your blog

To be honest, your blog is the most important social media site you can have. While some specialists may disagree with me, you blog is the center of the rest of your social activities.


Facebook is not only about personal profiles or sharing photos of your goings-on with your FB friends. The truth is, it is an incredibly effective way to draw thousands of people to interact with your business, whether online or offline. They can use GPS to find your business and share your web page with their FB friends.


While Facebook is a way to contact friends, Twitter is a way to follow people you would like to know more about. Through Twitter, you can get updated with current news straight from celebrities, news reporters, companies and ordinary people. It also allows you to contact other people belonging to the same industry.


LinkedIn can be likened to an online resume. This is not too significant to small businesses, except if you are looking for another job. It is a powerful way for people to connect with others in the same profession, like for instance, lawyers meeting other lawyers.


YouTube is also considered social media. It involves videos and sharing quality content to viewers who are interested in what you do. It is an effective way to build customer loyalty and create something viral.


This figure disputes claims that Facebook is taking over the social media world. Google+ is about incorporating social into your search engine. Adding more people to your circle of friends changes your search results based on what they recommend. You can also create a business page.

The remaining sites

There are still a multitude of social media sites including Foursquare (location based check-ins), Flickr (photos) and Pinterest (images and collages), among others.

You would be happy to know that there is no need to be active in all of them. As a matter of fact, there are social media platforms that do not work for some industries.

So, which ones are best to use?

The answer to this tricky question depends on your business. As a start, let me say that anyone can benefit from having a Facebook page and a website that has a blog, no matter what you do. All social media activities will be based on this. When you get used to blogging and being active on Facebook, it is up to you to choose what other social media platforms to use.

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Social Media Benefits for Your Business

Learn More about Your Customers

When did you last fill out a customer survey? Perhaps it has been months or years, like most people. Nowadays, getting information about consumers through this old method is not as effective as before. People avoid unsolicited messages sent by marketers. A better way to discover more about your customers without being intrusive is by means of social media.

You need to know the age, gender as well as the psychographics of your audience so you can create and share content that will target them. There are some ways to get more information from your audience. As a start, you can search through your followers.

Look through your list of followers to get some ideas about them. There are users that include useful information in their bios that are usually overlooked by social businesses.

Aside from demographics, consider the things that are shared by customers on social media. Some tweet links to the latest industry news. Others post their favorite quotes on Instagram. Since they share this type of content, they probably like it as well.

With this info, you can have a deeper insight about your customers and the things they like and dislike. In the past, you had to pay an exorbitant amount to send surveys and assemble focus groups. Now, with social media, everything is within your reach.

Know Your Customers’ Opinions

People feel free to share their opinions on these social networks. Social media allows you to get honest feedback from customers with regard to your brand, products and services. You can regularly check what they say about your business and resolve issues immediately, which is a great advantage.

Before, when customers were not satisfied with your products/services, they would leave and tell about it to their friends. They would never return. You not only lose potential customers, but also lose their referrals without your knowledge.

During these times of social media, when people are not happy with your products/services, they publicly Tweet about it. This can be embarrassing because others will know about their bad experiences. On the other hand, it wouldn’t help your business to disregard the feedback or respond in an inappropriate manner. Address customer problems and improve your business through social media.

If you monitor the things that are mentioned about your company on social media, you can address the issues in real time. This could prevent you from losing customers.

Engage with your Customers

Companies do not only read about the negative things that customers say. Social media breaks down the wall between customers and businesses. Now, people post pictures showing their favorite brands of products on Instagram, post messages on Facebook when they visit bars and restaurants, showing off their loyalty to the brand. When you have a business, user-generated content is among the best parts of using social media.

Whenever businesses promote their products/services, they turn out to be spammy. On the other hand, it is more real and effective when people view photos of their friends on Instagram or Facebook showing their love for a particular product or wearing a company shirt. According to studies, customer reviews are 12 x more trustworthy than the product descriptions provided by companies.

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Does Your Business Need a Social Media Management Service?

To the millennials of this generation, social media may seem like second nature. Indeed, to children being born and raised in 2016, it probably will be. But social networks such as Facebook, Twitter and LinkedIn are all still fairly recent, and can sometimes leave existing business owners feeling pretty mystified.

But you should not underestimate the power of online marketing: with millions of people all over the world logging in on a daily basis, social media platforms are now the most effective way of showcasing your products and services and engaging with a global audience. They can provide real-time communication with your customers and give you a platform from which to advertise and sell your products.

It’s easier said than done, however, and sometimes a regularly updated Twitter account just still doesn’t seem to be bringing in the results you need to increase your revenue. Social media can also be time consuming at first, especially to those who may not be familiar with its workings. You might be so busy running the practical side of your business that you haven’t given your online presence much thought.

But like it or not, a good social media presence could paramount to your company’s success. There’s no need to be daunted though, as if you’re not confident using the web to enhance your company, there are experts who are trained to do so.

Companies offering Social Media Management Services have become immensely successful over the past decade, what with the surge of businesses moving online and many high-street stores closing.

Websites and online stores enable companies to sell their products remotely,allowing them to reach a vast clientele without having to pay for expensive overheads.

It’s a good idea to familiarise yourself with the leading social media platforms such as Facebook, Twitter and Instagram. There are others out there too, but it’s best to start with the most renowned ones first. It’s best to get your business on as many different platforms as possible, so that if a customer likes your company, they can follow you on all of their accounts.

Social media platforms can be linked to your company website, and are able to be effectively maintained with very little effort from you. Plus, with downloadable apps on smart phones and tablets, you can quickly update your business profile when you’re traveling, at home or out and about.

A Social Media Management Service will help you to optimise your search engine results, so that when a customer looks for something related to your business using Google, for example, your website will appear as one of the leading results of their search.

There are innumerable benefits to finding a Social Media Management service you can work with. If you need advice along the way, a good Internet Marketing Company will be on hand to respond to any of your queries, and help you launch a successful online profile.

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5 Top Time Saving Social Media Management Tools

Sharing content regularly on social media is critical for staying top of mind. Yet many businesses struggle to find the time to do daily social media posts.

While sharing timely posts live is important, pre-scheduling social media posts using social media management tools helps you save time.

Planning your posts also helps you to align your posts with upcoming promotions and topics on your marketing calendar.

Last but not least, planning and scheduling your posts ahead of time can give you peace of mind from the worry of “what should I post about today?”.

But with all the tools out there, how do you know what the right one is for your business?

Here’s some of our favourite management tools you’ll want to check out:


Hootsuite is a free tool with a Pro option that helps you track and manage your posts.

Not only does it allow you to manage what others are saying about your brand and enables you to interact with your accounts, but it also allows you to schedule posts on multiple social media channels.

Hootsuite also has the ability to curate content to help with your content marketing efforts as well as schedule posts in bulk. Their auto-scheduler will also suggest ideal times to post content, based on your followers’ online activities.

The free version let’s you manage up to three social media platforms. If you need to manage more, you can upgrade to the professional version for $9.99/month.


Save time on social media with Buffer. This free app (with upgrade options) makes scheduling simple.

This tool makes it easy to share other people’s Tweets. Plus, you can spread your Tweets out throughout the day for greater visibility.

One feature that makes Buffer a great tool is its easy integration with other social media tools like Followerwonk (an analytics tools) and Feedly (a news aggregator).


HubSpot’s Social Publishing tool makes it easy to publish to Facebook, Twitter and LinkedIn. It also allows you to select a custom time to post your content.

It gives you custom tools to discover the best times to publish your content to reach the biggest audience. Their Social Inbox tool allows you to optimize your engagement strategy.


Postcron is another scheduling tool that allows you to schedule posts to Facebook, Twitter, LinkedIn, Google+, Pinterest and Instagram.

Costs start from $8.33 per month with unlimited posts, a bulk uploader, content recommendations and the ability to add your watermark to image posts.

Postcron also has the ability to re-use previously published material and can auto schedule posts based on when your users are prominently online.

Meet Edgar

Meet Edgar is more costly but behaves quite differently than the typical publishing tools described above.

Not only is it a scheduling tool, but using a content library concept, it also thinks on your behalf by re-purpsosing your own best content and re-distributes it over a period of time. Essentially, the automated queue of content could fill your social media stream with valuable content forever.

Content Tips

While pre-sheduling posts can save time, you also need to supplement that with on-the-fly posts about where you are, who you are meeting with, big insights, and breaking news.

Followers want to know they are getting the inside scoop and to-the-minute updates on what you are up to with your social media. It’s like a reward for being an active follower to know the big news first, before anyone else.

In addition to informational posts, social media graphics, and videos, it’s important to share regular calls to action. Always share an exciting way that followers can go deeper with you to experience your products and services.

Susan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

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